Breakout Marketing Strategy & Execution
What is a Fractional CMO?
The concept of a "fractional" role isn't new — Consultants have played an important role in filling the talent gap for decades. However, during the pandemic, companies realized that a fractional position could work for these important, traditionally W2-only positions.
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In fact, in many cases companies realized that fractional expertise actually worked better:
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It helped Startups to bring on high-level talent without breaking the bank.
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It allowed companies to source talent faster and with reduced risk.
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It didn't require a full compensation and benefits package.
While this fractional framework might not work for every company, it certainly has gained traction in recent years and makes sense — it gives Startups, Early Stage companies, and companies with ambitious growth plans the ability to tap senior-level talent without the high overhead.
Furthermore, it allowed companies to bring on needed talent — often at an accelerated pace which would not have been possible with traditional employment strategies.
